Serax is the brainchild of Serge and Axel Van Den Bossche. Two brothers who were brought up amidst the flowerpot trade in their mother’s business. Over the past thirty years, the small-scale business that started up in a garage in 1986 has grown into a multi­national with over 65 employees and a head office in ­Antwerp.

In addition to the many collaborations with creative talents from home and abroad, Serax also has an in-house team of product developers who ensure that different product lines are ready to be launched twice a year. They ensure that the common thread throughout the various collections remains intact: the perfect imperfection.